In a very entire world where by tech CEOs frequently sustain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. Since the co-founder and CEO of Scentbird, among the list of main fragrance membership services in North The us, Mariya has tested herself to be a ahead-wondering business chief. But further than her achievements in the company entire world, she has also emerged being a spiritual information and intuitive teacher, a transformation she shares brazenly by her YouTube channel, “This is certainly Mariya.”

This convergence of commerce and cosmic consciousness can make Mariya Nurislamova The most unconventional—and compelling—figures in the trendy entrepreneurial landscape.

Making Scentbird: A Fragrance Disruptor
Mariya’s organization profession took flight in 2014 when she co-Established Scentbird, a firm created to make designer fragrances more obtainable through a every month subscription product. Modeled soon after Netflix, but for perfume lovers, Scentbird immediately grew to become a go-to System for fragrance discovery. Below her Management, the corporate grew to serve over seven hundred,000 subscribers, providing use of greater than 800 fragrances from big international makes.

With a strong foundation in manufacturer technique, offer chain logistics, and advertising, Mariya correctly captivated venture money, participated during the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ earnings business. She later on expanded her portfolio with Deck of Scarlet, a natural beauty brand name, and Drift, an auto fragrance company.

But although her name in the startup globe was soaring, Mariya was quietly undergoing a spiritual transformation that might shortly spill into the general public eye.

The Awakening: A Change to Spirituality
Around 2018, Mariya skilled what she referred to as a spiritual awakening. This internal evolution motivated her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual practice, she began creating content material to aid Other folks check out their own individual consciousness, finally launching her YouTube channel “This is often Mariya.”

The channel, which now has over a hundred,000 subscribers, options a variety of information—guided meditations, soul therapeutic strategies, chakra perform, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply particular. She invitations her viewers to connect with themselves, the divine, as well as unseen energies that form our everyday life.

Her followers generally describe her material as transformative, and she has cultivated a deeply faithful spiritual audience via consistent engagement and authenticity.

Controversy at the Crossroads of Identification
Whilst many have embraced Mariya’s twin identity, Some others have raised eyebrows—significantly as her metaphysical beliefs became much more publicly obvious. In 2024, a characteristic by The Small business of Style spotlighted The strain in between her roles for a tech CEO as well as a spiritual Trainer.

Some of Mariya’s statements—for instance feedback on different therapeutic, extraterrestrial beings, and controversial views on historical figures—sparked backlash from people, influencers, as well as former collaborators. Quite a few elegance influencers severed ties with Scentbird, citing soreness with Mariya’s spiritual rhetoric. Social media marketing discussion boards debated the appropriateness of her beliefs in relation to her leadership situation in a mainstream brand name.

In response, Mariya clarified that her spiritual teachings are personalized and available under her very first title only, intentionally divided from her Qualified id. Yet the controversy opened up a broader discussion about regardless of whether community figures can—or need to—compartmentalize their beliefs from the age of transparency.

The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though many founders strive to take care of a picture of neutrality, she has picked out to point out up as her comprehensive self. This level of transparency could be the two magnetic and polarizing.

On one particular hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an market usually targeted solely on scale and strategy. On one other, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the net information can speedily go viral and provoke robust reactions.

Nonetheless, Mariya’s approach speaks to the further cultural shift. As more and more people check out wellness, consciousness, and personal enhancement, figures like her—who bridge the spiritual and substance worlds—could turn out to be extra widespread, not significantly less.

Businesswoman. Mystic. Influencer.
In addition to functioning her firms and YouTube channel, Mariya has built an ecosystem of spiritual choices. She hosts retreats, offers personal channeling classes, sells spiritual equipment, and it has even revealed a book titled 72 Keys to Manifestation. She’s effectively developed a parallel organization inside the spiritual House—completely individual from her role at Scentbird, but equally as structured and scalable.

Her spiritual manufacturer, like her attractiveness model, is global, polished, and knowledge-pushed. It’s clear that Mariya applies the identical standard of aim and creativity to equally spheres of her everyday living. Whether or not foremost a staff of builders or channeling mariya nurislamova scentbird divine Electrical power for a guided meditation, she delivers with clarity and conviction.

The Road Ahead
Mariya Nurislamova’s journey raises essential questions about identity, leadership, and public lifestyle. Can a tech CEO also be a mystic? Ought to organization leaders share their personalized beliefs with the general public? What transpires when All those beliefs problem regular norms?

Whatever the solutions, Mariya carries on to walk her path unapologetically. She signifies a completely new technology of business people—types who aren’t scared for being sophisticated, spiritual, and multidimensional. Her boldness may well Expense her some partnerships, but In addition, it earns her admiration from people who value truth around conformity.

In the long run, Mariya Nurislamova isn’t just redefining what it means to be a CEO. She’s redefining what this means to get entire.

Mariya Nurislamova life for the intersection of logic and intuition, business and spirit, Management and vulnerability. Her story is usually a bold testament to residing authentically, even when that authenticity comes along with threat. As she continues to develop her dual empire—both of those earthly and cosmic—she invites us all to think about what this means to lead with soul.

No matter if you see her to be a visionary or even a provocateur, another thing is for certain: Mariya Nurislamova is not really scared to interrupt the mold.